Google Search Ads and Google Performance Max

For Kwench Juice of Apex, we decided to use Google (Smart) Search Ads and Performance Ads to run our Google Campaigns. We have two smart campaigns and one performance max ad running. Because Kwench Juice of Apex is a relatively knew business, we decided to play it safe with Smart Ad campaigns to learn more about our audience and demographic. With these ads we have slashed our marketing budget by 30%. Our smart ad campaigns stats were from January 18th- February 18th, 2023 were:

Impressions-38,108 CTR-1.57%, Cost- $691.71, Clicks-600, Con- 71%, Cons- 426, CPC- $1.15, Cost per conversion- $1.62 (Ran 2 campaigns with 6 different search ads per campaign)